User Guide

Welcome to Commun.it

New to Commun.it? Start here.

Welcome to Commun.it! We’re thrilled to have you onboard. Commun.it is here to help you make sense of social media. Unlike the many other social media platforms around, we do so much more than social media management. We’re a social media intelligence platform which provides actionable insights to help you grow your community and boost your engagement.

Our approach to social media is a little different. We believe that when it comes to building a thriving community, social media strategy is less relevant. The way we see it, it’s the relationships you build with members of your community that matter most. Relationships are at the heart of any thriving community.

We designed Commun.it with this thinking in mind. In fact, if you look closely, you’ll notice that every insight we provide aims to help you build meaningful connections with your community. Ready to dive in and start growing your community? Let’s get started.

What is Commun.it?

Commun.it is a social media intelligence platform which provides insights and comprehensive analysis to help you grow your social media community. We’ve created a sophisticated algorithm which analyzes your Twitter profile and social interactions and suggests actions you can take to boost your engagement. In our experience, using Commun.it for just one hour daily can save you hours of work.

Why Commun.it?

Community management in its current form is outdated and desperately needs to be reinvented. After all without measurable insights, few business owners are willing to invest in social media unless they can prove it impacts their bottom line. We understand these pain points and designed Commun.it to help you get the most out of your social media activity.

Many companies are left wondering: How do I turn social media into a business value? Why should I invest in community management? Our goal is to change that paradigm. We aim to translate the relationships that were built on social media into business goals.


The Actions Dashboard

When you login to Commun.it, you’ll be presented with the Actions dashboard. Here you can see what actions you need to take to grow your community at a glance. You’ll notice that the dashboard is divided into different sections including Share Top Tweets; Thank New Followers and Consider to Follow among others.

We recommend reviewing this dashboard on a daily basis, but keep in mind that the recommendations we make are just suggestions. It’s up to you to decide whether or not to perform a specific action like sharing a top tweet or unfollowing a user. This dashboard is here to take the hassle out of basic community management by giving you a daily task list of actions to perform and refer to.

Tips for using the Actions dashboard

  • Share Top Tweets:
    • These are a selection of the most popular tweets in your community.
    • We rely on our algorithm to select these tweets.
    • A clever way to increase engagement is to like or share these tweets.
    • We recommend reviewing these tweets on a daily basis.

  • Consider to follow:
    • This is a list of users we recommend you follow.
    • These recommendations are based on how engaged and influential the users are as well as how relevant they are to you and your community.
    • We recommend reviewing this list on a daily basis.
    • For best results you should review a user’s profile before following.
  • Thank For The Retweet:
    • This is a list of users we recommend you follow.
    • These recommendations are based on how engaged and influential the users are as well as how relevant they are to you and your community.
    • We recommend reviewing this list on a daily basis.
    • For best results you should review a user’s profile before following.
    • Thanking a user for retweeting you is an effective way to increase engagement.
    • Keep in mind that every time you thank a user, a tweet is sent.
    • We recommend spacing these tweets out to avoid overwhelming your followers.
    • You can also use Buffer to schedule these tweets to ensure you have a well-structured feed with a mixture of content.
    • You can easily customize the text of these tweets by changing the text that appears in the text box. We’ve found that personalized tweets perform best, so feel free to have some fun with these tweets.

    By starting your tweet with a user’s twitter handle (e.g.   @commun.it Thanks for following) the tweets won’t appear on your main Twitter feed, but rather as part of your Tweets and Replies feed on Twitter. This makes the tweet more private and means that other users won’t see it unless they look at your Tweets and Replies feed. Note that these tweets will be visible when your Twitter profile is viewed on mobile.

  • Thank New Followers:
    • This is a list of people who have followed you.
    • By thanking people for following you can increase engagement.
    • Keep in mind that every time you thank someone for following, a tweet is sent.
    • We recommend spacing these tweets out to avoid overwhelming your followers.
    • You can also use Buffer to schedule these tweets to ensure you have a well-structured feed with a mixture of content.
    • You can easily customize the text of these tweets by changing the text that appears in the text box. We’ve found that personalized tweets perform best, so feel free to have some fun with these tweets.

    By starting your tweet with a user’s twitter handle (e.g.   @commun.it Thanks for following) the tweets won’t appear on your main Twitter feed, but rather as part of your Tweets and Replies feed on Twitter. This makes the tweet more private and means that other users won’t see it unless they look at your Tweets and Replies feed. Note that these tweets will be visible when your Twitter profile is viewed on mobile.

  • Consider To Unfollow:
    • This is a list of users we recommend you unfollow.
    • These suggestions are determined by analyzing the engagement between you and the other user.
    • We recommend reviewing this list on a daily basis.
    • For best results you should review a user’s profile before unfollowing.
    • As a general rule, you want to have more followers than users you’re following. This feed will help you manage this ratio.
    • There is no sort button, in order to sort by number of followers. However, our internal logic includes parameters to choose and rank users on that list (one of them is the number of followers). 
  • Consider to Reply:
    • These are the people who’ve engaged you, and we recommend you engage back.
    • This list includes your most recent unreplied messages.
    • This list is sorted so that engagements from the most important people in your community will appear first.
    • We recommend reviewing this list on a daily basis.
    • If decide not to reply to these tweets, you can retweet or like the tweet.
  • Share the love:
    • These are your high-value community members: the members in your community who are the most engaged.
    • This is where you can thank these members for being the most engaged members of your community.
    • Thanking these users is a good way to boost engagement.
    • Keep in mind that every time you thank someone for following, a tweet is sent.
    • We recommend spacing these tweets out to avoid overwhelming your followers.
    • You can also use Buffer to schedule these tweets to ensure you have a well-structured feed with a mixture of content.
    • You can easily customize the text of these tweets by changing the text that appears in the text box. We’ve found that personalized tweets perform best, so feel free to have some fun with these tweets.

    By starting your tweet with a user’s twitter handle (e.g.   @commun.it Thanks for following) the tweets won’t appear on your main Twitter feed, but rather as part of your Tweets and Replies feed on Twitter. This makes the tweet more private and means that other users won’t see it unless they look at your Tweets and Replies feed. Note that these tweets will be visible when your Twitter profile is viewed on mobile.


The Community Dashboard

For an in-depth understanding of  what’s happening in your community, there’s the Community Dashboard. Here you’ll get a better sense of how well your social media activity has been working and what changes need to be made.

This dashboard is divided into different sections for ease of use and improved navigation. You can either move from top to bottom reviewing section by section or you can simply skip to the sections that are most relevant to you.

The Community dashboard can minimize the time you spend managing your community, making you more productive and efficient. This dashboard goes beyond basic community management and gives you an understanding of your community members and what actions need to be taken next to achieve your social media goals.

The Prioritized Feed

When managing your community, a good place to start is by reviewing the Prioritized Feed. Here you’ll find the most important community members and actions we recommend you take first. This feed is divided into three different sections: Top Actions; Share Top Tweets and High-Value members. We recommend that you review each of these feeds on a daily basis.

Here’s an more in-depth look at what each of these feed does:

  • Top Actions: The Top Actions feed highlights valuable members of your community and their actions. You can engage with these members by replying, liking or sharing their tweets. There is also the option to follow these members directly from this feed. By reviewing this feed closely, you’ll see whenever an important community member mentions you or shares something of interest.
  • Share Top Tweets: Here you’ll find a collection of tweets from your most active and influential community members. These users are generally influencers. By reviewing this feed closely, you’ll have a good sense of what matters most to your community. You also have the option to engage with these tweets by liking, replying or sharing them directly from this feed.
  • High-Value Members: This feed is a collection of users who interact regularly with you. This includes users who like, share or reply to your tweets. It’s a good idea to monitor this feed closely as you want to engage with these users back by thanking them or perhaps replying to their tweets.

Manage Followers

This feed gives you a good idea of how your community is growing. It includes users who have followed, unfollowed and are not following you back. In addition, here you’ll find recommendations for who you should follow or unfollow to continue growing your community.

This feed is divided into the following sections:

  • New unfollowers: These are users who recently unfollowed you. It’s useful to keep a close eye on this feed; if you have many recent unfollows, it may be time to tweak your social media strategy.
  • New followers: Here you’ll find users who followed you recently. We highly recommend reviewing this feed on a daily basis and engaging new followers where relevant. From this feed you can follow back, thank users for following and view their profile.
  • Consider to unfollow: This is a feed of members which we recommend you unfollow. We rely on our sophisticated algorithm to make these recommendations and take into account factors like how many followers a user has as well as the kind of interactions you’ve had. This feed needs to be reviewed carefully, and be sure to keep in mind that you may still want to follow someone even if our algorithm has flagged them as someone to unfollow.
  • Consider to follow: This is a feed of members we recommend you follow. We rely on our algorithm to make these suggestions and take into account factors like how many followers a user has as well as the kind of interactions you’ve had. We’re more likely to recommend you follow members with lots of followers who have interacted with you. Be sure to review these suggestions carefully, and only follow users you think are relevant.
  • Not following back: These are users you are following, but haven’t followed you back. We recommend reviewing this feed on a daily basis as it can help you build your community. If, for example, you notice a user with lots of followers, you may want to try engaging them as a way of incentivizing them to follow you. Here are a few ways to get the attention of a user who isn’t following you back:
    • Send them a direct message telling them that you’d like to connect.
    • Send them a tweet wishing them a good day or week.
    • Like one of their tweets.
    • Share one of their tweets.
    • Respond to one of their tweets.

Engage Followers

This feed is where you come to do the heavy lifting. Here, we make suggestions for daily actions you can perform to grow your social media community, and boost engagement. This is where you should come when you’re looking to engage your community meaningfully.

This feed is divided into the following sections:

  • Consider to reply: This is a feed of users who have engaged with you. We use our algorithm to sort this feed so that interactions from the most important users appear first. It’s a good idea to review this feed on a daily basis so you don’t miss any important engagements.
  • Who mentioned me: This feed consists of all mentions of your Twitter handle and includes both mentions and retweets. To ensure you don’t miss any mentions or retweets, this feed is sorted to feature the most interactions first.
  • Consider to re-engage: This feed consists of high-value members you haven’t engaged with for over a month. It is sorted to feature the most relevant and important users first.
  • Unreplied messages: Here you’ll find any direct messages you haven’t replied to yet. Direct messages are private and the interaction can only be seen by you and the sender. It’s a good idea to review this list daily so as not to miss any important messages. 

High-Value Members

This feed provides a breakdown of your social media community. Here you’ll get a good understanding of how your different community members interact with you. Focusing on this feed will give you a good sense of which community members to engage with in order to grow your social media presence and boost engagement.

This feed is divided into the following sections:

  • Influencers: An Influencer is someone in your community whose social media activity has impacted the way you interact. These members are determined by the number of followers the user has, their follower/ following ratio and the kind of content they post. Engage with Influencers by commenting on their posts and adding to the conversation, showing you are also a valuable member of the community.
  • Supporters: A Supporter is a community member who reacts positively to the content you share by liking, sharing or mentioning you regularly. It’s useful to keep an eye on these users as they can play a valuable role and help distribute your content. Be sure to monitor this feed carefully and engage these users by thanking or liking their posts.
  • Engaged Members: These are your core fans who engage with you more regularly than other members of your community. This could be in the form of a mention, like, retweet or direct message. It’s important to pay close attention to this feed as these community member can play an important role in helping you grow your community. Where relevant, it’s a good idea to engage these members back by thanking them, liking or even sharing their content.

Consider to Thank

This feed includes all the users who have interacted positively with you by either retweeting or favoriting your tweets. We recommend that you review this feed carefully, and remember that you may not want to thank everyone who retweets or favorites. You can use thanking as a strategic tool to help you grow your community, and build meaningful relationships.

This feed is divided into the following sections:

  • Who Retweeted Me: This feed consists of all the users who have retweeted you. It is sorted so that retweets from important and influential community members appear first.
  • Who Favorited Me: This feed consists of all the users who have favorited your tweets. It is sorted so that tweets from important and influential community members appear first.

Business Intelligence

The Business Intelligence feed helps you monitor how your brand or company is perceived on social media. Divided into negative and positive mentions, this feed helps you measure brand sentiment. Carefully monitoring this feed will enable you to respond to any customer complaints as they arise.

This feed is divided into the following sections:

  • Share Positive Tweets: These are positive tweets about your brand. In addition, you may find positive reviews and testimonials in this feed. It’s worth monitoring this feed carefully so you can nurture relationships with these brand ambassadors by thanking and retweeting them.
  • Reply to Negative Tweets: These are negative mentions of your brand. They include mentions and retweets. It’s important to monitor this feed on a daily basis so you can deal with any complaints or negative feedback in a timely manner. This is one of the most effective ways to manage how your brand is perceived online.

Monitoring

Here you can track mentions of your brand including any keywords and websites related to your company. This is more comprehensive than simply tracking mentions as it enables you to find permutations of your brand name that Twitter wouldn’t ordinarily detect. This includes misspellings as well as any unusual spellings of your brand name.

From this feed you can interact with users by following, retweeting, liking or replying. It’s important to monitor this feed closely to ensure you don’t miss any important mentions of your brand.

My Groups

Groups are a simple way to manage your community members. You can import your existing Twitter lists (both public and private) to Commun.it. They will then appear under the My Groups feed. You also have the option to create a new group from the Commun.it platform.

While you can import your Twitter groups, it’s important to remember that any changes you make to a group won’t affect your lists as they appear on Twitter. It’s also worth noting that Groups are private and are feeds that can only be viewed by you.

Groups create a unique feed which sorts members based on their recent interaction with you. This is unlike a Twitter list which is sorted based on a user’s most recent tweet. It’s useful to think of Groups as tags or labels. These Group labels will appear throughout the platform. For example, our platform may flag a user as someone to unfollow. When you review this user, you may notice that they’re part of a group which could impact your decision to unfollow. 


The Leads Dashboard

The Leads dashboard is where you can monitor and track any keywords and hashtags of interest. There is also the option to track competitors and keywords as they appear in someone’s Twitter bio. The Leads dashboard is useful for growing your community as it helps you identify people who are talking about topics of relevance to you.

This dashboard consists of the following feeds:

  • Keywords:

The keywords feed is where you can add and monitor any keywords or hashtags of interest. To add a new keyword, simply click on the Add button. You’ll then be able to enter any keywords or hashtags you want to monitor. There is also the option to   filter these keywords by location, sentiment or search phrase.

Once you’ve added a keyword, you’ll see a feed with all the users who have mentioned this keyword or hashtag. From this feed, you’ll be able to interact with these users by following, favoriting, replying and sharing relevant content. Monitoring this feed is a great way to grow your community as it gives you insight into who is talking about a topic that interests you.

  • Job Title

Here you can find people based on the keywords they’ve used in their Twitter bio. To add a new job title, simple click on the Add button. You’ll then be able to enter any job titles you want to monitor. There is also the option to filter these keywords by location, sentiment or search phrase.

Once you’ve added a job title, you’ll see a feed with all the users who have used this keyword in their Twitter bio. From this feed, you’ll be able to interact and build relationships with these users by following, favoriting, sharing or replying to their tweets. This feed can come in handy when trying to target a specific audience and can help you reach a new audience.

  • Competitors

The competitors feed is useful as it shows you influencers who follow your competitors. Once you’ve added a user you consider a competitor, our algorithm will find users who follow this competitor. The feed is sorted to feature the most relevant and influential users first.

This feed is useful to monitor and can help you grow your community as it gives you a sense of users who are likely to be interested in your social content. You can reach out and engage these users by favoriting, sharing or replying to their tweets. 


The Schedule Dashboard

The Schedule dashboard lets you schedule social media posts and plan your content ahead of time. This will save you time in the long run, and will make it easier to reach the most relevant members of your community. Scheduling social content is one of the most efficient ways to grow your community and generate meaningful engagement.

What are Weekly Scheduled Messages?

Our Weekly Scheduled Messages feature enables you to schedule tweets for specific segments of your Twitter community. In addition to saving you time and giving you the opportunity to plan your content ahead of time, this feature makes it possible to send targeted messages to relevant users. The targeted and highly customized nature of these tweets makes them effective as an engagement boosting tactic.

Weekly Scheduled Messages can be sent to different members of your community from top influencers and top engaged members to top new followers. There is also the option to send a recurring tweet which isn’t targeted and will be sent to your entire community.

How can I activate Weekly Scheduled Messages?

Weekly Scheduled Messages are easy to activate under the " Schedule" tab. When you first click on this tab, you’ll be asked to activate campaigns (see below). Note that once do this, a few generic campaigns will be set to run. We recommend that you review these campaigns, edit them accordingly and pause the ones that aren’t relevant.

Activating campaigns is as simple as that. But don’t stop there. For best results, it’s important to tailor campaigns to suit your audience and unique marketing needs.

How can I customize Weekly Scheduled Messages?

You can either edit an existing campaign by clicking on the " Edit" button located on the right of the campaign name.

Or, the other option is to create a new Weekly Scheduled Message by clicking on the " Schedule New Message" button.

Both the " Edit" and "Schedule New Message" buttons open a page where you can customize Weekly Scheduled Messages.

If you’re creating a Weekly Scheduled Message from scratch, we recommend giving the message a name. This is an internal label which will help you easily locate the message and differentiate it from others.

Next it’s important to decide which community members your message is targeting. For example, you can choose to target Top Engaged members, Top Influencers or perhaps Top Retweeters. Keep in mind that you can only target one segment of your community per message.

It’s also important to decide on how frequently you want this message to be sent. You can either send it daily or weekly. If you choose to have the message sent weekly, you can select the specific days you want the message sent. Feel free to activate as many Weekly Scheduled Messages as you want. Our algorithm will automatically regulate the frequency these messages are sent according to your posting schedule. This means you never need to worry about overwhelming your Twitter community with Weekly Scheduled Messages.

Now it’s time to customize the actual message that will be sent. We highly recommend tailoring this message to suit your target audience. This, not only ensures that the message is more relevant, but is one of the best to boost engagement.

Tips for customizing Weekly Scheduled Messages

  • Add an image: An easy and effective way to customize Weekly Scheduled Messages is to add an image. You can add an image to all messages except to Direct Messages. Feel free to get creative with the image. Your followers are more likely to react to an image which makes them look twice. It’s also a good idea to choose an image which compliments your text.

  • Experiment with how you start messages: By moving the <users_list> text to the front of your message, your message will be more private. This means that instead of appearing as part of your main Twitter feed, it will appear under the Tweets & Replies Twitter feed. This simple tactic makes it easier to target relevant community members and helps keep your Twitter feed clean and relevant.
  • Pay attention to the message preview: Before scheduling your message, be sure to review the message preview which appears at the bottom right. This will give you a good idea of how the message will appear when sent. You can make any final changes to the message by clicking on the text box next to it.
  • Remove "(via Commun.it)" from tweets: With Commun.it’s premium plans you have the option to remove the Commun.it link.

  • Set an exact time for your message:While the Commun.it algorithm automatically determines the best time to send your messages, you may want to customize the time. Please note that this option is available to premium members only.

The Reports Dashboard

The Reports Dashboard gives you in-depth insight into your social media community and how it’s growing. By monitoring these analytics carefully, you’ll have a good sense of what actions you need to take to boost engagement and reach your social media goals.

The Activity Report

This report gives you a general overview of your social media activity. Here you can see a breakdown of the retweets and mentions sent and received. This snapshot view also gives you an indication of how your community is growing as well as how many posts you sent.

You can filter this data to view a custom data range, the last three days, last week or last month.

The Engagement Report

This report gives you an in-depth glance into how users in your community engage with you. Here you can see all the users who have engaged with you as well as their post which mentions you. In addition, you’ll see information about the user like how many followers they have and how many times they’ve mentioned you. It’s a good idea to review this list on a regular basis to see if there are any users to thank, retweet or engage with.

You can filter this data to view a custom data range, the last three days, last week or last month.

Global Filter

The Global Filter lets you filter out tweets which contain a specific keyword or hashtag. You also have the option to filter out specific users. Keep in mind that anything you add to the Global Filter will be blocked from your dashboards and won’t appear in any of your feeds. 

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